Essay regarding Swot

Introduction – Primark.

In June 1969, the first Penneys retail outlet opened in Mary Avenue, Dublin. In a year, several more shops were added – bushed the Greater Dublin area. By simply 1973, the quantity of stores got reached 18 in Ireland and Primark began trading in Great Britain with four out-of-town stores. The following year saw the beginning of the initial UK Retail in Derby and Bristol In May 06\, Primark opened up its first store vacation – in Plenilunio (Madrid), followed by an additional store in Murcia in September 06\. Primark Stores Limited can be described as clothes and linens store inthe UK and Euorpe with above 232 divisions. Number of Retailers Trading by 10th December 2011

Ireland in europe - 32

Spain - 22

UK - 156

The Netherlands -- 3

Portugal - five

Germany - 7

Athens - one particular

Total - 232

TNS ranks Primark as the second largest clothes retailerin G. B. by simply volume when it comes to market share. It had been voted by GMTV and ITV visitors as the " BestValue High Street Fashion” and it had been placed while theleading store in worth clothing by Verdict Exploration S. Watts. O. Big t. Analysis of Primark


Great rates, fantastic benefit, good results policy.

Primark presents job chances and utilizes over twenty-seven, 000 persons. Primark gives high street quality clothes for less prices and qualityservices to draw its clients and it also supplies clothing for allages and sexes. The corporation is section of the ETI (Ethical Trading Initiative) whichfocuses about worker's rights, their creation of goods and bringingbusinesses together to work with labour rights issues. TNS ranks Primark as Great Britain's second largest apparel retailerby Amount in terms of business. Weakness

Long queues, very unpleasant stores, unhelpful staff, not comfortable conditions Primark has tiny in terms of expression and conversation as it doesnot advertise which is an advantage to its competitor's. Other concerns were with poor operating conditions and disvaluingworkers rights. Opportunities

To supply high quality garments to...