Essay regarding Sociology Uber Assignment


Aniket Sheth

Balam Sai Kiran

M. Varaprasad Rao

Mohammed Mandasaurwala

Nishant Gadia

Runam Daga

Zainulabedin Wagh

Company Background

• Uber is a great app-based transportation network

and taxi business headquartered in San

Francisco, California founded by Travis Kalanick

& Garrett camp in 2009.

• The company uses a smartphone app to

acquire ride requests and then delivers these trip

requests for their drivers.

• Customers utilize app to request tours and

observe their set aside vehicle's location.

• Since Uber's introduced, several other corporations

have emulated its business design, a pattern that

Perspective & Objective

• Above all is a computer software company and own any kind of

of the vehicles which travel Uber clients.

• Above all has negotiated contracts with drivers and

takes 25 percent of the cost.

• Your initial launch city was San Francisco in 2010

and Kalanick has become busy bringing up capital ever


• Seamlessly linking riders to drivers through our

applications, cities have become much more accessible,

opening up even more possibilities pertaining to riders and more

business for drivers.

• The quest of Above all is that they provide a lot more:

reliability, customer support, design, comfort and

decrease frustration. It really is your on demand private


• Uber also delivers real-time ridesharing, allowing

Business Model & Value Proposition

Target Customers

• End Users:




Urban Middle-Class

• Suppliers:


Benefit Proposition

End User: Secure, trusted &

assured ride with shorter waiting around

Drivers: More busy & efficient days to get drivers

Organizational Culture

• Vision- Workers recruited by the company were

assessed for the vision they'd for themselves & the

company as a whole.

• Quality obsessionThe one feature that

differentiated Uber from the competitors was the

extreme prioritization given to Top quality control &


• InnovationThe Business encouraged thought






approaches from most its workers.

• Fierceness & Execution- The employees were

supposed include " do-whatever-it-takes” attitude to

implement creative ideas & find solutions to problems. Execution

Organizational Culture

• Super Pumpedness- Employees were to bring energy

& contagious attitude to everything they did. Be

dedicated & do whatever it takes to create Uber a


CommunicationAll staff were rated by

themselves, their managers & peers annually. The

rating straight influenced settlement & added bonus

recommendation. Therefore the 'degree of hustle' shared

by the employees needed to be matched with a new joiner.

Response of Uber upon Allegations

• Uber faced controversy pertaining to comments suggesting the

firm should retain the services of researchers to dig up dirt about

reporters who have been critical of the organization.

• The incident strengthened two long-lasting criticisms of

the company: that it has a misogynistic culture, and

that this has not enough respect for privacy.

• These incidents brought about pursuing covert

facets of its lifestyle:

• Uber's corporate tradition has always been understanding

of disregarding rules to be able to succeed.

• lax methods for checking potential drivers'

backgrounds, as well as for not currently taking assault allegations


• It also elevated concerns about Uber's determination

to consumer privacy.

Response of Uber on Allegations

• Uber's Response:

• On confrontation with the criticism of the practice

at Uber, they apologized formally on various mass media

platforms and posted all their privacy policy.

• And, in defense the post around the blog pointed out

that Uber employee were only allowed to look at

consumer data to get only a restricted set of legitimate

business. Infractions of virtually any policy result in possibility

of termination and legal actions against the


Suggested Operational Policies

• Uber is usually promising better safeguards in order to renews

functions, including more rigid driver testing,

a call-in number to report...